How to Prepare For Your Brand Photography Session

Preparing for your Photoshoot

A fashion blogger posing downtown during her brand photography session.

A great way to show the people behind your business and build trust with your customers is to have professional photos of yourself and your team on your website, print materials, and social media. 

While professional brand photos will help you present your business as trustworthy and established, it can feel scary and overwhelming to prepare for a brand photography session, whether it’s your first time or you’ve done this before. 

I’m sharing several tips to help you feel confident, prepared, and ready to have fun at your brand photography session!

Start With Some Self-Care

The energy you bring into your photography session is important! If you’re frazzled or frustrated, that energy will come through your photos (and we don’t want that!). If you’re relaxed and confident, that will shine through your photos and attract your dream clients. 

Self-care can go a long way to helping you relax and feel confident. The first thing you can do is sleep well the night before the photo shoot so you can look and feel your best. 

Putting yourself in the right mindset also helps make the photo session more enjoyable. Bring a playlist of songs that put you in a good mood and make you smile. Or do a visualization or relaxation meditation before your session. 

A week or two before your session, plan out everything you’ll need to bring with you, especially the props you plan on using in your photos to tell your brand story. 

Prepare and Organize Your Wardrobe

Planning your outfits in advance will save you stress on the day of your photo session. You’ll want to choose multiple outfits and ensure they are clean, dry, and pressed to remove wrinkles (if needed!) ahead of time. You’ll also want to consider your accessories and shoes. 

If styling is not your strong suit, I recommend working with a stylist to help you find the outfits that make you look and feel your best. If you need recommendations, I know some amazing stylists and I’m happy to connect you with them!

Create a Mood-Boosting Playlist

On the day of your photoshoot, you’ll want to channel your inner confidence and feel energized. I recommend creating a playlist of your favourite songs to help set the mood. Choose fun songs that make you feel happy and confident. You can also search for “Confidence” playlists on Spotify or choose fun oldies playlists that get you dancing!

Bring Someone With You

Another way to feel more confident during your photo session is to bring a friend with you. If you have someone who makes you laugh and feel relaxed, invite them to the photoshoot. They don’t need to be in your photos; they can just show up and give you support! 

Use Confidence Affirmations

Confidence affirmations are one of my favourite strategies to help you feel calm and confident during your photoshoot. I provide my clients with a set of Confidence Affirmations to read and review to help them get in the right frame of mind. I also love to ask my clients think about memories that make them smile. We’ll use these as prompts to make you smile during the photoshoot!

Use My Brand Photography Prep Checklist

I give all my clients a comprehensive photoshoot checklist to ensure they don’t miss anything before the photoshoot day and to help them stay organized and relaxed. 

Commercial Photography in Calgary

If you are looking for a small business photographer who is an expert in brand photography, let’s talk! I’d love to learn about you, your business, and your vision for your photography session and see if we’re a good fit for each other!


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