Having a cohesive brand is one of the essential elements of successful marketing! Think of a company you like to follow online. Maybe you admire their social media feeds or enjoy their ads, commercials, or print materials. Wherever they spend their marketing budget, they likely use the same messaging and imagery across their channels. This creates visual consistency, and it’s not done by accident; it’s what we call a cohesive brand, and it’s done through visual storytelling.
How to Create a Cohesive Brand
Curated, consistent imagery between your website, social media platforms, print materials, and profiles helps you create an elevated brand that looks professional and builds trust. So, how do you create a cohesive brand? We recommend using custom brand photos for the following reasons:
Increase Your Memorability
Visuals strongly impact memory, meaning a well-crafted visual story can help increase your brand’s memorability. One key example is your brand portrait photos. If your profile picture or about page headshot isn’t current and you’ve changed your hair or style since your last photoshoot, your clients may not recognize you in person or over Zoom.
When you’re not recognizable, you create needless mistrust. The same goes for your overall brand. This doesn’t mean every picture you share must be polished, but you need to consider how you want to represent your brand.
Spark an Emotional Connection
Our emotions are closely linked to the visuals we absorb, sometimes even more than words. Using brand photos to show the story of your life, business journey, personality, or mission can help you spark a deeper connection with your potential customers. When we feel a connection to you and your brand, we’re more likely to remember and want to do business with you.
Create Clarity and Simplicity
Perhaps one of the most overlooked reasons to use brand photos to build a cohesive brand is simplicity. When you have a catalogue of on-brand photos to use in all your campaigns and online profiles, you’ll find your marketing plans become a breeze. You’ll have a selection of photos to choose from that fit with everything you’re posting.
Differentiate Yourself
The most important element you have to stand out from your competition is you! Your uniqueness as a person, along with your interests, values, and story, can help you differentiate yourself. As a professional brand photographer, I can capture your uniqueness in photos and help you feel relaxed and confident on camera. From preparing for the photo session to choosing the right location or props to use, I’m here to support you at every step.
By showcasing your unique values, personality, and story through visuals, you can carve out a distinct identity in the minds of your customers.
Build Trust
Our brains are wired to trust consistency, and brand photos make it easy to stay consistent. In addition to your photos, you can also use consistent colours, fonts, and messaging to reinforce your brand identity and build trust with your audience.
Save Time!
Creating a plan to build your reputation using brand photography is a great way to accomplish your marketing goals and save time while doing it. Forget the stress of searching stock photo sites for the right size or believable image when you can simply pull one from your folder of brand photos. Scheduling a brand photo session several times a year means you’ll have plenty of content to pull from during each quarter.
Your Calgary Brand Photographer
Ready to transform your marketing with brand photography? I can help you capture authentic photos to create a cohesive brand. Schedule your consultation with me, and let’s discuss your goals.
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