Branding tips, How to prepare for your photoshoot, client showcases and more!

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5 Common Mistakes Clients Make in Their Brand Photography (And How to Avoid Them)

Business Tips

Calgary brand photo of a mortgage broker in Calgary

Many small business owners get excited about their brand photography session, and you should be! Having a collection of branding images to use in your marketing helps you attract your dream clients. However, in the rush to schedule a photography session, many entrepreneurs make one or more of the following critical mistakes. I’m sharing those […]

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3 Key Tips on How to Look & Feel Natural During Your Brand Photoshoot

Business Tips

Brand photo of a life coach in Alberta

Most of my clients tell me they feel a mix of excitement and nerves before their first brand photoshoot. They’re excited to finally have a collection of photos that reflect their brand and help them show up as the confident, professional business owner they are. But at the same time, the thought of being in […]

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The Value of Visual Storytelling Part 2: Using Brand Photos to Create a Cohesive Brand

Business Tips

Calgary brand photo of a woman in a photography studio

Having a cohesive brand is one of the essential elements of successful marketing! Think of a company you like to follow online. Maybe you admire their social media feeds or enjoy their ads, commercials, or print materials. Wherever they spend their marketing budget, they likely use the same messaging and imagery across their channels. This […]

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The Value of Visual Storytelling Part 1: Using AI to Create a Cohesive Brand

Business Tips

AI images

Visual storytelling is the art of telling a narrative or story through visual mediums, such as drawings, colour, graphic design, photography, video, or other visual media. When it comes to your brand, visual storytelling is a powerful way to communicate and engage with your ideal audience by using visuals to evoke emotions, convey information, and […]

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