Many small business owners get excited about their brand photography session, and you should be! Having a collection of branding images to use in your marketing helps you attract your dream clients. However, in the rush to schedule a photography session, many entrepreneurs make one or more of the following critical mistakes. I’m sharing those […]
Most of my clients tell me they feel a mix of excitement and nerves before their first brand photoshoot. They’re excited to finally have a collection of photos that reflect their brand and help them show up as the confident, professional business owner they are. But at the same time, the thought of being in […]
Having a cohesive brand is one of the essential elements of successful marketing! Think of a company you like to follow online. Maybe you admire their social media feeds or enjoy their ads, commercials, or print materials. Wherever they spend their marketing budget, they likely use the same messaging and imagery across their channels. This […]
Visual storytelling is the art of telling a narrative or story through visual mediums, such as drawings, colour, graphic design, photography, video, or other visual media. When it comes to your brand, visual storytelling is a powerful way to communicate and engage with your ideal audience by using visuals to evoke emotions, convey information, and […]