Many small business owners get excited about their brand photography session, and you should be! Having a collection of branding images to use in your marketing helps you attract your dream clients. However, in the rush to schedule a photography session, many entrepreneurs make one or more of the following critical mistakes. I’m sharing those mistakes with you so you can make the most of your brand photography and have fun along the way.
Mistake #1: They Don’t Have a Strategic Plan
Photoshoots are always smoother and more impactful when a detailed plan is in place. This goes beyond just picking a location and outfits—it’s about ensuring your photography aligns with your business goals and marketing needs. Taking the time to plan your session strategically ensures that the images you capture will work for you long after the shoot.
Key elements of your strategy should include:
- Identifying your needs: What specific images do you need for your marketing? Consider upcoming launches, seasonal campaigns, or social media content.
- Listing all the platforms: Where will these images appear? Think websites, email newsletters, sales pages, and even print materials.
- Visualizing your brand story: How do you want to come across in your photos? Clarifying this helps you choose the right outfits, props, and locations to tell your story effectively.
As your brand photographer, I help you craft a shoot plan tailored to these needs. This strategic approach allows me to capture the right mix of images for all your marketing and business goals.
Mistake #2: They Don’t Hire a Brand Photographer
A brand photoshoot isn’t just about pretty pictures—it’s about creating a cohesive collection of visuals that elevate your business. Hiring an experienced brand photographer ensures that you’ll get the images you need in the correct size, style, and format for your specific goals.
A professional brand photographer:
- Understands marketing requirements: From hero images for your website to scroll-stopping social media shots, an experienced photographer knows how to capture images optimized for each platform.
- Provides expert coaching: Whether it’s guiding you into the perfect pose or helping you relax in front of the camera, your photographer will ensure you look and feel your best.
- Saves you time: With a clear shoot plan, we’ll capture all the images you need for your marketing materials in one efficient session, giving you a library of content to draw from.
Mistake #3: They Pick a Last-Minute Location
Your location plays a significant role in the success of your photoshoot. Beyond aesthetics, the right setting helps reinforce your brand message and create the vibe you’re looking for. Choosing a location last minute often leads to missed opportunities or logistical headaches.
When selecting a location, consider:
- How it aligns with your brand: Does the space reflect your business values and personality?
- Lighting and aesthetics: What kind of natural light does it offer? Will the background be clean and on-brand?
- Practicality: Is it easy to access? Will it be busy or noisy during the shoot?
- Seasonal relevance: Could seasonal decor or outdoor settings enhance your brand story?
A little extra planning here goes a long way. Need help choosing a location? I’m happy to offer advice or recommend spaces that fit your needs.
Mistake #4: They Want to Book a Photoshoot Last Minute
Quality photography takes time and preparation. Booking a professional photographer at the last minute often means compromising on availability, locations, or the ability to plan effectively.
Here’s why advance booking matters:
- Sufficient prep time: We’ll have time to strategize your session and ensure everything—from locations to outfits—is aligned with your goals.
- Availability: The best photographers often book up weeks (or months) in advance.
- Flexibility: Advance planning allows us to adjust for weather, scheduling conflicts, or other surprises.
Mistake #5: They Only Use Their Photos on Their Website
Brand photography is an investment, and its value skyrockets when you use the images across multiple platforms. Limiting your photos to just your website is a missed opportunity.
Here are some strategic ways to maximize your brand photography:
- Social media: Share your photos on profiles, posts, and stories to engage your audience.
- Marketing campaigns: Use them in email newsletters, online ads, and sales pages.
- Seasonal content: Rotate your images throughout the year for fresh, relevant visuals.
- Print materials: Incorporate your photos into business cards, brochures, and flyers.
By planning your session with all these uses in mind, you can build a versatile image library that meets all your business needs.
Interested in more ways to use your brand photos? Check out my FREE resource, 15 Places to Use Your Photos to Elevate Your Brand
Plan Ahead for Your Next Photoshoot
Strategic planning is the secret ingredient to a successful brand photography session. From identifying your marketing needs to choosing the perfect location, taking the time to prepare ensures your photos will not only look amazing but also work hard for your business.
Need help planning your next session? Download my FREE photoshoot prep checklist and start building a strategy that sets you up for success.
Your Brand Photographer in Calgary
Are you ready to book a strategic brand photography session in Calgary? Let’s capture all the images you need for a professional, fun, and trustworthy brand presence. Get in touch today to start planning your session!
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