When you’re a business owner, January always sneaks up on you and flies by way too fast. If you’re not ready for it, you can feel as though you’ve lost a month’s worth of productivity. To start your new year off right with less stress, it’s important to start prepping in November/December. That includes thinking about your marketing assets and your branded photography library.
Prepare Your New Year Marketing in Advance
Setting some time aside for end-of-year preparations will help you start the new year feeling organized and ready to go. Here are a few ways you can start planning your marketing efforts in advance.
Map Out Your Marketing Campaigns
You and your team will likely plan your programs and offers for the new year. Maybe you’ll be running a digital course, a series of workshops, special promotions for your services, or launching a new product. However your programming looks, you’ll need marketing campaigns to support them. Planning out your marketing campaigns and the images you’ll need now will make your life easier all year.
Book a Brand Photography Session
When you know the types of photos you’ll need throughout the year, why not schedule them in advance? You can even book a session now to have the images you need ready for the first quarter. Creating your library of on-brand photos will make all your marketing efforts a breeze in the coming months.
Why Do You Need a Library of On-Brand Photos?
Have you ever gone to publish a post on social media and realized you didn’t have the right image to use? Maybe you spent fifteen minutes on stock photo sites and struggled to find something usable for your topic and brand. Now, imagine having a full library of images to choose from that are personalized, branded, and look great!
Booking a brand photography session with a professional, commercial photographer is the easiest way to create a collection of images you can use on your social media, website, and any other marketing materials. The best time to build your library of brand images is now, so you’re ready to start the new year.
The Benefits of Having a Collection of Brand Photos
Having a collection of brand photos benefits your business in many ways. Here are some of the main reasons my clients book their sessions before January 1st.
Saves You Time
Raise your hand if you’ve lost an hour of valuable work time searching for a great free stock image. With your own library of branded stock images, you’ll be able to find imagery that works instantly rather than wasting time hunting on stock photo websites.
Makes Posting Blogs and Social Media Content a Breeze
Having photos that your team shares access to and pulls from for various social media posts and blog article posting makes your marketing efforts more efficient for everyone involved. Plus, you’ll have the confidence that the content you’re sharing with your audience looks great and represents your brand.
Helps You Stand Out from the Competition
Using your own custom stock photos will help you stand out as a professional brand. When your customers see your face, work location, and branded stock images, they’ll feel like they’re getting to know you, increasing their trust in you. It also helps you stand out from your competition, who likely use generic stock imagery.
Freshens Up Your Existing Content
New branded imagery is a great way to breathe fresh life into your existing digital presence. Updating your headshot on your social accounts can feel like a fresh makeover. Replacing hero images (the main images that are front and centre on each page) on your website can make your site look new again. Swapping out images on your website is easy when you work with a professional brand photographer because you’ll have all the shots you need in the right sizes and angles for all the key website image locations.
Gives You Custom Imagery
A brand photoshoot is a great opportunity to get those custom images you need for your marketing campaigns. Do you need a photo for a webinar page? How about your social media posts? As a professional brand photographer, I ask my clients in advance what types of photos they’ll need for their marking, including some of the following:
- Sales page photos
- Photos to match social media captions
- Poses to match ads on social media
- Cover images for reels
- Lifestyle photos
- Photos to highlight a new offering
How to Make the Most of Your Brand Photos
Brand photoshoots work best when you prepare for them in advance. That way, you arrive with everything you need on the day of the photoshoot, and I can help you capture all the images you need. You can read my blog post on When to Start Planning Your Brand Photoshoot for tips and ideas to help you get ready.
Your Trusted Calgary Business Photographer
Get ready for 2024 with a professional brand photoshoot. I’m an experienced commercial photographer in Calgary, but I also work with clients throughout the province. Book a free consultation with me to learn more about how you can leverage your brand photos in 2024.
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