Social media managers are in high demand, and it is no surprise—social media is packed with endless marketing opportunities! But as exciting as those opportunities are, business owners cannot possibly master every marketing channel and all the tasks that come with them. That is where you come in!
As a social media manager, you already use tools to streamline your workload and create high-quality content for your clients. One of the most time-consuming tasks? Finding the right images. That is where AI imagery tools come in to save you time and effort.
Let’s take some of the workload off your plate! I have got a game-changing solution for social media managers! Today, I am sharing five ways you can use AI to create custom images faster—so you can spend less time searching and more time doing what you do best.
#1 Creating Custom Content for Clients
One of the biggest challenges of posting to social media is finding the right image for the purpose and platform. AI can assist social media managers by generating visual content such as custom graphics, illustrations, and photos based on predefined templates or prompts.
With tools like Midjourney, Canva, and other apps with AI capabilities, social media managers can produce stunning visuals without needing extensive design skills or a large budget. AI can generate custom content quickly, providing on-brand content for use in any context.
#2 Personalizing Visuals for Campaigns
When clients have specific campaigns to run and need images to support their posts or ads, the work of their social media manager becomes challenging. With AI, the days of wasting hours searching stock photo libraries for the right images are long gone. Tools such as Midjourney AI allow social media managers to create personalized campaigns for the brands they’re working with.
With the ability to create customized, on-brand images, insert faces, refresh backgrounds on existing brand photos and customize colours, Midjourney users can produce unique content that stands out while matching the brand aesthetic. Cohesive, personalized visuals not only boost brand recognition but also help build trust with the target audience.
Plus, you can add your ideal client avatars to your images, helping your ideal clients picture themselves working with you or experiencing the solution your business provides for them.
#3 Building Custom Content Libraries
Instead of relying on stock websites, social media managers can use AI tools to create their own custom content libraries for each brand they manage or even their own business. AI tools can help generate a wide range of original images to create photo collections that stand out from popular and overused stock photos.
Having a selection of custom stock photos lets social media managers have access to unique pictures they can use in a pinch when a client doesn’t have something prepared. Despite their best intentions to book seasonal photo sessions, clients don’t always follow through in time for their campaigns. Social media managers can save the day with their custom content libraries.
#4 Create Images in Specific Sizes for All Platforms
Different social media platforms have specific size and format requirements for images. Manually resizing and optimizing images for each platform can be time-consuming. AI tools can quickly optimize images to meet these requirements, ensuring that your visuals look perfect whether they are on Instagram, Facebook, LinkedIn, Pinterest, or any other platform. This saves time and ensures that your content is consistently high-quality.
#5 Batch the Task and Get the Work Done in Less Time
As a social media manager, you’re likely already batching your tasks to save time. You can do the same with AI image creation. Instead of scrambling for the right image at the moment, you can use AI imagery tools to generate and prepare a batch of visuals all in one go.
If a specific campaign or product launch is coming up, you can schedule time to batch the images you’ll need to support the campaigns. Once you have a batch of images ready to go, you can easily pull images whenever needed.
Batching visual creation also helps maintain consistent posting schedules, reducing the daily grind. When social media managers spend less time tracking down photos, they can focus more on strategic planning and audience engagement.
AI Imagery Tools for Social Media Managers
Incorporating AI imagery tools into your workflow can significantly lighten the workload for social media managers. From creating custom content and personalized visuals to optimizing images for different platforms and batching tasks, these tools make the work easier and more enjoyable.
When you leverage the power of AI in image creation, you can save time, enhance your content quality, and focus on what truly matters. In my AI course, I can show you how to effectively use AI imagery tools like Midjourney to simplify your client work and free up your time to focus on the tasks you really enjoy. Click here to learn more about AI Visuals Academy.
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