Branding tips, How to prepare for your photoshoot, client showcases and more!

Welcome to the blog

view post

3 Key Tips on How to Look & Feel Natural During Your Brand Photoshoot

Business Tips

Brand photo of a life coach in Alberta

Most of my clients tell me they feel a mix of excitement and nerves before their first brand photoshoot. They’re excited to finally have a collection of photos that reflect their brand and help them show up as the confident, professional business owner they are. But at the same time, the thought of being in […]

view post

The Value of Visual Storytelling Part 2: Using Brand Photos to Create a Cohesive Brand

Business Tips

Calgary brand photo of a woman in a photography studio

Having a cohesive brand is one of the essential elements of successful marketing! Think of a company you like to follow online. Maybe you admire their social media feeds or enjoy their ads, commercials, or print materials. Wherever they spend their marketing budget, they likely use the same messaging and imagery across their channels. This […]

view post

The Value of Visual Storytelling Part 1: Using AI to Create a Cohesive Brand

Business Tips

AI images

Visual storytelling is the art of telling a narrative or story through visual mediums, such as drawings, colour, graphic design, photography, video, or other visual media. When it comes to your brand, visual storytelling is a powerful way to communicate and engage with your ideal audience by using visuals to evoke emotions, convey information, and […]

view post

3 Top Reasons Why It’s Essential to Have On-Brand Photos for Branding Your Website 

Business Tips

Calgary brand photo of a chiropractor in Calgary

Your website is your home base for your marketing, especially as a small business. It’s where your dream clients go to find out more about you and your services, see if you’re legit, and decide if you’re the right fit. One of the best ways to build trust right away? Photos that actually look and […]

view post

5 Ways Social Media Managers Can Use AI Imagery to Lighten Their Workload

Business Tips

Social media managers are in high demand, and it is no surprise—social media is packed with endless marketing opportunities! But as exciting as those opportunities are, business owners cannot possibly master every marketing channel and all the tasks that come with them. That is where you come in! As a social media manager, you already […]

view post

5 Powerful Ways Brand Photography Transforms Your Confidence, Business & Sales

Business Tips

Whether you’re a seasoned entrepreneur or a thriving corporation, powerful branding is a game-changer. It helps you attract your dream clients, build trust, and boost sales. When people resonate with your brand and recognize your unique style, they’re more likely to choose you over the competition. One of the best ways to elevate your brand […]

view post

What Is Visual Storytelling & How Can It Grow Your Business?

Business Tips

Visual storytelling is a long-established way of building connections and understanding through empathy and imagination. When a story resonates with us, we tend to think about it long after we’ve consumed it, and we want to talk about it. We even pass it on to our friends and family. Think about the last time you […]

view post

Kickstart Your 2025 With A Library of On-brand Photos

Business Tips

Kickstart Your Year with a Library of On-Brand Photos When you’re a business owner, the early months of the year can fly by in a blur of planning and catching up. Before you know it, February turns into March, and the new year’s momentum can start to feel like it’s slipping away. But it doesn’t […]

view post

The Most Common Mistakes People Make When Creating AI Imagery

Branding Tips

An image of fireworks

Imagine being able to create a unique, on-brand image instantly whenever you need one for your marketing—be it a photo, illustration, graphic, or abstract texture. Sounds like magic, right? Well, it’s possible with AI image generation software! Not only is AI Imagery technology incredibly useful for creating pictures for your business, but it can also […]

view post

4 Reasons Why You Should Use AI to Create Stock Imagery

Business Tips

Examples of AI generated stock images

AI-generated stock images are a great way to create branded imagery for your marketing materials, website, and social media. Here’s why you should consider Artificial Intelligence.

view post

How to Prepare For Your Brand Photography Session

Preparing for your Photoshoot

Preparing for your brand photography session is easy when you have a complete checklist to ensure you’re organized, rested, confident, and ready to have fun!

view post

7 Easy Ways to Use Brand Photography in Social Media

Social Media

Example of a connection post for social media

Using brand photos on social media provides familiarity and increases trust with your dream clients. Here are 7 easy ways to use them on all platforms.

view post

How to Choose the Right Location for Your Brand Photography Session

Planning

The location for a brand photography session should not be an afterthought. It’s the backdrop that helps tell your brand story. Here’s how to choose a spot!

view post

5 Reasons Why You Might Need a New Headshot

Headshots

Your headshot is the first impression your clients and customers have of you. Does it represent you and your brand? If not, you might need new ones.

view post

5 Ways to Save Time with Your Brand Photos

Uncategorized

brand-photo-indigo

5 tips for saving time with your brand photos.

view post

The Best Time for an Outdoor Brand Photography Session

Preparing for your Photoshoot

outdoor-brand-photography-session-Latisha

For many entrepreneurs, business slows down during the summer. School is out, the weather is lovely, and vacations are on the calendar! When client work slows down, it’s a great time to invest time in your business with a brand photoshoot. And if you’re in Calgary, summer is a great time to schedule outdoor sessions! Here’s why:

view post

When to Start Planning Your Brand Photoshoot

Preparing for your Photoshoot

brand-photo-sunflower-sammi

Tips on when to start planning your brand photoshoot, so it is successful and the images resonate with your brand!

view post

Three Tips For Getting Authentic Expressions in Your Photos

Preparing for your Photoshoot

Three tips on getting photos that capture your essence, have authentic expressions and resonate with your brand.

view post

5 Essential Things To Know About Your Brand Before Scheduling a Brand Photography Session

Preparing for your Photoshoot

Samantha's brand photo

Brand photography is more than a generic headshot – photos are crafted to tell your story, allow your personality to shine through the images, and ensure that the pictures resonate with your brand. To do that, we need to have a good understanding of your brand!  Here are five essential things to know about your […]

view post

Resident Fashion’s Brand Photography Session

Client Showcases

Brand photography from Resident Fashion's session

Meet Angelina, the Founder and creative mind behind Resident Fashion, a trendy fashion blog and soon-to-be e-commerce fashion store. Fashion has always been an interest of hers, and she loves empowering women and making them feel beautiful, starting with their outfits! She also has fantastic articles on fashion that educate women on fabrics, style and […]

view post

Classic Headshots vs. Brand Portraits

Branding Tips

Here’s a brief overview of both to help you figure out whether you need a classic headshot or a series of authentic brand portrait images for your business.

view post

My 52-Week Photography Project is Complete!

Blog Posts

My 52-week photography project is now complete! Here are some of my favourite photos taken during my project:   If you would like to improve your photography, are looking for some inspiration and/or a photographic challenge, I highly recommend trying a photography project. I found that my photography grew by leaps & bounds over the […]

WP2Social Auto Publish Powered By : XYZScripts.com