Branding tips, How to prepare for your photoshoot, client showcases and more!
Welcome to the blog
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Most of my clients tell me they feel a mix of excitement and nerves before their first brand photoshoot. They’re excited to finally have a collection of photos that reflect their brand and help them show up as the confident, professional business owner they are. But at the same time, the thought of being in […]
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Having a cohesive brand is one of the essential elements of successful marketing! Think of a company you like to follow online. Maybe you admire their social media feeds or enjoy their ads, commercials, or print materials. Wherever they spend their marketing budget, they likely use the same messaging and imagery across their channels. This […]
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Visual storytelling is the art of telling a narrative or story through visual mediums, such as drawings, colour, graphic design, photography, video, or other visual media. When it comes to your brand, visual storytelling is a powerful way to communicate and engage with your ideal audience by using visuals to evoke emotions, convey information, and […]
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Your website is your home base for your marketing, especially as a small business. It’s where your dream clients go to find out more about you and your services, see if you’re legit, and decide if you’re the right fit. One of the best ways to build trust right away? Photos that actually look and […]
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Social media managers are in high demand, and it is no surprise—social media is packed with endless marketing opportunities! But as exciting as those opportunities are, business owners cannot possibly master every marketing channel and all the tasks that come with them. That is where you come in! As a social media manager, you already […]
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Whether you’re a seasoned entrepreneur or a thriving corporation, powerful branding is a game-changer. It helps you attract your dream clients, build trust, and boost sales. When people resonate with your brand and recognize your unique style, they’re more likely to choose you over the competition. One of the best ways to elevate your brand […]
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Visual storytelling is a long-established way of building connections and understanding through empathy and imagination. When a story resonates with us, we tend to think about it long after we’ve consumed it, and we want to talk about it. We even pass it on to our friends and family. Think about the last time you […]
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Kickstart Your Year with a Library of On-Brand Photos When you’re a business owner, the early months of the year can fly by in a blur of planning and catching up. Before you know it, February turns into March, and the new year’s momentum can start to feel like it’s slipping away. But it doesn’t […]
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Imagine being able to create a unique, on-brand image instantly whenever you need one for your marketing—be it a photo, illustration, graphic, or abstract texture. Sounds like magic, right? Well, it’s possible with AI image generation software! Not only is AI Imagery technology incredibly useful for creating pictures for your business, but it can also […]
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AI-generated stock images are a great way to create branded imagery for your marketing materials, website, and social media. Here’s why you should consider Artificial Intelligence.
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Preparing for your brand photography session is easy when you have a complete checklist to ensure you’re organized, rested, confident, and ready to have fun!
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Using brand photos on social media provides familiarity and increases trust with your dream clients. Here are 7 easy ways to use them on all platforms.
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The location for a brand photography session should not be an afterthought. It’s the backdrop that helps tell your brand story. Here’s how to choose a spot!
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Your headshot is the first impression your clients and customers have of you. Does it represent you and your brand? If not, you might need new ones.
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For many entrepreneurs, business slows down during the summer. School is out, the weather is lovely, and vacations are on the calendar! When client work slows down, it’s a great time to invest time in your business with a brand photoshoot. And if you’re in Calgary, summer is a great time to schedule outdoor sessions! Here’s why:
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Tips on when to start planning your brand photoshoot, so it is successful and the images resonate with your brand!
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Three tips on getting photos that capture your essence, have authentic expressions and resonate with your brand.
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Brand photography is more than a generic headshot – photos are crafted to tell your story, allow your personality to shine through the images, and ensure that the pictures resonate with your brand. To do that, we need to have a good understanding of your brand! Here are five essential things to know about your […]
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Meet Angelina, the Founder and creative mind behind Resident Fashion, a trendy fashion blog and soon-to-be e-commerce fashion store. Fashion has always been an interest of hers, and she loves empowering women and making them feel beautiful, starting with their outfits! She also has fantastic articles on fashion that educate women on fabrics, style and […]
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Here’s a brief overview of both to help you figure out whether you need a classic headshot or a series of authentic brand portrait images for your business.
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My 52-week photography project is now complete! Here are some of my favourite photos taken during my project: If you would like to improve your photography, are looking for some inspiration and/or a photographic challenge, I highly recommend trying a photography project. I found that my photography grew by leaps & bounds over the […]
